Uses, Applications & Benefits
Today, digital media is the most compelling platform to instantly and effectively reach customers, employees, partners, and students with important information, news, training, and events. It is effective because it preserves characteristics of face-to-face communication and brings both intimacy and immediacy to communications.
Studies show that people are far more likely to engage and retain information they can both see and hear. With digital media, it is possible to absorb and easily remember large amounts of often complicated information. And digital media is versatile: it draws viewers in whether the content is marketing, internal communications, training, advertising, or entertainment materials. An increasing number of organizations are using digital media to deliver timely and targeted communications. Digital media is creating a new kind of customer experience and facilitating business transformation.
Retailers can use digital media to reach customers with targeted marketing and promotions on digital signs at point of-purchase locations to accelerate sales, throughout the store to improve customer satisfaction and the in-store experience, and through the web. In addition, the cost of marketing programs can be reduced compared to traditional signage based on physical media.
Educational institutions can extend the learning environment by delivering on-demand lectures and materials to desktops and live broadcasts to classrooms and dorm rooms. They also can provide schedules, news, emergency messaging, and relevant information on digital signs around campus.
Other industries that are also rapidly adopting the Cisco Digital Media Suite include government, healthcare, sports and entertainment, safety and security, and transportation.