Many businesses are interested in adopting atelepresence strategy or expanding the role of the video conferencing technology that they are already using within the organization. It is not always clear, however, what the best course forward is in selecting which areas of a business can benefit the most from video communications. To help provide decision makers with a resource that they can turn to when pondering these questions, Cisco has published a white paperentitled “Cisco Video Collaboration Guide: Four Steps to Understanding the Possibilities of Video for Your Organization.”
The “Cisco Video Collaboration Guide” starts out with a brief overview of the impact that video conferencing technology can have on a business’s practices and bottom line. It then quickly delves into the benefits offered by telepresence, including the ability to move faster and make decisions more quickly across an organization, the opportunity to more readily access experts within a company regardless of where they might be located geographically, and the way that video communications can create a tighter-knit group of co-workers and allow those employees to achieve a better work-life balance. Each positive aspect of video conferencing technology is backed up by a real world mini-case study.
Other benefits associated with video conferencing and telepresence cited by the Cisco white paper include the reduced carbon footprint associated with a lower need for corporate travel, as well as the cost savings that go hand in hand with a smaller travel budget.
The third section in the white paper discusses the importance of choosing not just the telepresence equipmentthat is the best match for your business needs, but also making sure that the vendor that you select is capable of providing you with the support that will make the installation, maintenance, and scaling of your video conferencing solution as easy as possible. Cisco stresses the importance of taking a full inventory of your current business communication needs so as to ensure that potential vendors are capable of meeting each important point. The telepresence leader also invites potential video communications clients to test out equipment in the real world before committing to a specific video conferencing setup.
Tying everything together is the white paper’s final segment, which focuses on the best ways for a company to grow a video program once it has been put into place. This includes designing rooms which can facilitate superb video communications, learning the best ways for employees to present themselves within the telepresence medium and some of the more effective ways to present business materials during a video conferencing meeting.
The “Cisco Video Collaboration Guide” is not a blueprint for developing a corporate video conferencing initiative – rather, it is an important and useful tool for getting management and workers alike asking themselves how telepresence can best be incorporated within the flow of a business in order to improve communications across the board. The white paper’s detailed questions and thought-provoking information about video conferencing technology is an excellent starting point for companies looking to begin their collaborative communications journey.
KBZ Blogging Team